Commercials Producer

What do they do in the job?

Commercials producers create effective radio advertising, they're expected to manage briefings and to be able to come up with and pitch ideas, write scripts or with writers. They also have to work with cast actors and voice overs, select music, organize and run recording sessions and edit the produce completed commercials and other advertising material.
They're required to produce trailers to promote client - sponsored events or competitions, or even to build the station brand and promote it's station itself. They have to work closely with college that are involved with sale and marketing, sponsorship and promotion, also programming to ensure the expectations of the audience and clients are met and the revenue is maximized for the station.

The job usually involves long hours to ensure the deadlines for the clients are met, or commercial producers are often expected to travel to work on location. Just like most jobs they need to use their knowledge of their radio station brand and their insight into lives of listeners to create successful advertising on radio and other important platforms. 
They should know how to access, evaluate and use relevant information sources and often image sources. Also know how to source music or audio material and how to make sure the important licenses or clearances are secure.

Finally, commercials producers should be able to work with presenters, performers and other contributors to make sure output meets production standards. Also should be able to operate the radio studios, record audio in both studios or location and understand the software.



How do you get into the job?

Radio commercials producers come from radio or advertising backgrounds but there isn't a specific route for this role. 
you do not always need a degree but candidates without a degree may need to start on junior levels, usually in radio or advertising agency and work their way to the commercials producer role. Like any job, and employer expect to see evidence in interest and hand on expericence or radio broadcasting, skills in voluntary radio. 


What essential knowledge and skills do yo need to know? 

the ability to generate original ideas, and to think creatively about how to communicate them

knowledge of the Radio market, different station and programme styles, and audience demographics

a strong interest in advertising, and a good understanding of how radio and other relevant platforms can be used to promote and sell goods and services

a high level of IT skills - particularly good word-processing and data handling skills

self-motivation and adaptability

ability to work independently, but also as part of a team and to be confident pitching ideas